The epitome of customer service involves saving your customers money, making your customers money and/or solving a problem and doing so in a manner in which they enjoy doing business with you! That’s what the Tradebank barter experience is all about.
The Barter Jigsaw Puzzle–Offering The Epitome In Customer Relationships
“When it comes to excellence in maintaining positive customer relationships, Tradebank Brokers know what it takes to put the pieces together to create a picture of prosperity for our barter clients. Being a successful barter Broker with Tradebank is analogous to identifying puzzle pieces and continually putting different pieces together to form an ever changing picture. Those pieces and the subsequent picture are used to foster constant and enduring ways to attract new customers and improve a business’ bottom line through barter,” says Marcy Yaffe, VP of Trade for Tradebank International.
Anyone who has ever put a jigsaw puzzle together knows the first step is to turn over all the pieces and see what’s there. Only after you have identified all the pieces can you begin to construct your picture. Tradebank barter clients develop a business relationship with their brokers. For a Tradebank Barter client, this means having a new member on their marketing and purchasing team working with them to attract new customers and improve cash flow. For the Tradebank Broker, these customer relationships mean getting to know their clients and fully understanding what their business is all about:
- What do they sell?
- Who buys their products/service?
- Why do their customers buy their products/services-What are the benefits?
- Why should someone do business with them rather than a competitor?
- How do they reach potential customers–do they have a brick and mortar facility? Do they travel to the client? Is the business Internet based?
“How can you properly respect and service your customers when you don’t know anything about them? It’s all about forming new barter relationships. Tradebank Barter Brokers are trained to look beyond the obvious and learn about our client’s businesses, goals, and interests. We know how to ask the important questions and be able to interpret and apply the information we receive,” according to Tait Carson, Regional Owner, Tradebank of Orlando/Tampa/Altamonte Springs. Carson continues, “Once we know what the intentions and objectives of each client are, we can help them fulfill their personal and business goals using barter through Tradebank.”
The barter picture is the integration enduring customer relationships with progressive business owners, well trained Tradebank barter brokers, and corporate and regional offices who understand how to manage a successful Barter network with experience and integrity. For more information on putting the barter pieces together for your business contact tcarson@floridatradebank.com or tgerry@tradebank.com.
By Marcy S. Yaffe, VP of Trade, Tradebank International, www.tradebank.com
















